Advertising Playlist - description

PLEASE NOTE: The Advertising add-on module which is required for this feature is not compatible with the following QL versions: Samsung Tizen, LG WebOS and Brightsign.

In order to be efficient, advertising content must be inserted into regular, daily programming that consists mostly of informational or infotainment content. QL’s advertising playlists are meant to receive ads (videos, images, etc…) and inject them into your daily programming according to your rules.

Advertising content is merged with any other scheduled playlist automatically, saving time and effort. You set the target number of ad impressions and the software inserts the ads at equal intervals over the course of the day.

You control the number of ads that will play in succession via the Burst setting. For example, a burst value of 3 means 3 ads will play in a row, preceded and followed by regular content from merged playlists.

The QL advertising algorithm calculates how to merge the content of all overlapped playlists to deliver the desired number of target impressions.

Advertising content is inserted equally throughout the day to ensure the right mix of ad to informational content.

Advertising playlists appear in the Scheduling grid as a time slot running above any active tickers.